Content strategy and content design for owned, paid, earned media.
Content distribution over owned, paid and earned media.
Setup and rollout of brand newsroom and content networks at global level.
Digital analytics: content and audience intelligence, performance marketing.
B2B content marketing including sales collaterals and email marketing
SEO content and SEA implementation
Marketing automation and content marketing platforms.
Set-up content operations and workflows.
Content commissioning and content creative network management.
Web and Enterprise CMS
Digital Asset Management.
Standards, guidelines and KPIs for content managers.
Localization strategy and workflows, including templates and quality assurance.
Agency management at global scale.
Brand value proposition, brand narrative and messaging framework.
Brand touchpoint mapping around customer and buyer journey.
Brand guidelines and brand identity. Brand digital center and brand governance workflows.
Brand Audit and Brand Equity KPIs.
Brand comms: Story-driven PR and outreach campaigns
Hasso Plattner Institute, Potsdam, DE
Certified Product Owner at the Scrum Alliance,
1996 MsC Business Administration at the Universita´ Commerciale Luigi Bocconi, Milano (IT). Management of technology and innovation.
Final grade 110/110
2016 Executive Leadership Program at IE Business School (ES) and IBC Innovation Centre (DK) Brand and business model innovation. Strategy development and execution.
1990 Matura Degree Classical Studies at Liceo Classico Stellini, Udine, Italy. Majors: Latin, Old Greek, Philosophy, Italian Literature.
Final grade: 60/60.
Italian mother tongue
Fluent spoken and written C1.1
Full professional knowledge C 2.1