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Content marketing

Content strategy and content design for owned, paid, earned media.

Content distribution over owned, paid and earned media. 

Setup and rollout of brand newsroom and content networks at global level.

Digital analytics: content and audience intelligence, performance marketing. 

B2B content marketing including sales collaterals and email marketing

SEO content and SEA implementation

Marketing automation and content marketing platforms. 

Content management

Set-up content operations and workflows.

Content commissioning and content creative network management.

Web and Enterprise CMS
Digital Asset Management. 

Standards, guidelines and KPIs for content managers.

Localization strategy and workflows, including templates and quality assurance. 

Agency management at global scale.

 

Brand experience

Brand value proposition, brand narrative and messaging framework. 

Brand touchpoint mapping around customer and buyer journey.

Brand guidelines and brand identity. Brand digital center and brand governance workflows. 

Brand Audit and Brand Equity KPIs. 

Brand comms: Story-driven PR and outreach campaigns

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Certifications

Design Thinking

Hasso Plattner Institute, Potsdam, DE
2016
 

Scrum Agile

Certified Product Owner at the Scrum Alliance,
2014  


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High Education

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1996 MsC Business Administration at the Universita´ Commerciale Luigi Bocconi, Milano (IT). Management of technology and innovation.
Final grade 110/110
 


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2016 Executive Leadership Program at IE Business School (ES) and IBC Innovation Centre (DK) Brand and business model innovation. Strategy development and execution. 


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1990 Matura Degree Classical Studies at Liceo Classico Stellini, Udine, Italy. Majors: Latin, Old Greek, Philosophy, Italian Literature.
Final grade: 60/60. 

Languages

Italian

Italian mother tongue

German

Fluent spoken and written C1.1

English

Full professional knowledge C 2.1