A life spent to develop
content that connects
people with ideas
publishers with audiences
brands with customers
Roots in the media industry, background as a product manager,
transitioned later to content leadership roles
at the intersection between publishers and brands,
audience development and brand building.
Like music, digital content is everywhere. But to make it sound good (not noise but joy) you need to know how to let the pieces play together: content, channels, experience.
That is what I do for a living, and my reason to exist: I orchestrate digital content to serve customers, develop audiences, build brands across their digital journeys. With quality media, relevant stories and responsibly designed products.
I work to help companies, brands and organizations to grow their skills, capabilities and internal culture of content, making them think and act as publishers , not as “marketers that use content”: my point of view, here.
I worked both on the product side and the editorial side of content: I developed successful digital news products (Mediaset), led the digital transformation of traditional publishers (De Agostini), managed and grew global media outlets (Red Bull Media House), optimised editorial, marketing and brand-building content for corporates and startups.
- With a focus on organisational development, I hired, managed and coached large international teams of creators, editors and communication pros, designers and data analysts.
- As a product owner, I acted on behalf of audiences and customers to develop for them the best editorial experiences.
- As a technology-savvy media professional, I covered content and digital asset management, editorial workflows and setup brand governance systems.
To know more about my work, visit the ➤ about page.
Specialties:
- Strategic messaging and brand development
- Content strategy across owned, earned, paid media
- Owned media strategy
- Value proposition storytelling and content enablement
- Inbound and content marketing
- Content technology and workflows
- Corporate newsroom development
- Publishing strategies
- Audience development
- Reader revenue models
- Audience research
- International content and localisation strategy
Type of work:
- Lead and run transformation programs encompassing content, product, technology and organisation – that put editorial content at the core.
- Focused support (project management) for solving issues, optimising processes or adjusting strategies with a data-driven, audience-research-based approach and zero overheads: less PowerPoint, more actionable insights and clear directions.
Berlin (Deutschland) is my basecamp. Europe is my professional playground and my sentimental Heimat. Italy, my roots. I fluently speak and write English, German, Italian. I am also making my first steps in modern Hebrew.
Want to start a conversation with me?
- ➤ Linkedin is the right place for that.
- You can always drop a line at my ➤ M2C2 email address.