Like music, digital content is everywhere. But to make it sound good (not noise but joy), you need to know how to let the pieces play together: content, channels, product and experiences.

That is what I do for a living and my why: I strategize digital content to serve customers, develop audiences, and build brands across their digital journeys.

I take strategy to execution ensuring all sides are in sync: creative, technical, and operational.

I am: a media executive, a creative content architect, a newsroom manager.

I have: hands-on experience with all media types and tools needed to convert ideas into actionable content across owned, earned, and paid media.

I do: passionately spend time with creators, talents, developers, and users. Content is connection. It starts with conversations, it ends with engaged audiences.