Media, messages,
content and code.

Media, messages,
content
and code.

Like music, digital content is everywhere. But to make it sound good (not noise but joy), you need to know how to let the pieces play together: content, channels, product and experiences.

That is what I do for a living and my why: I strategize digital content to serve customers, develop audiences, and build brands across their digital journeys.

I take strategy to execution ensuring all sides are in sync: creative, technical, and operational.

I am: a media executive, a creative content architect, a newsroom manager.

I have: hands-on experience with all media types and tools needed to convert ideas into actionable content across owned, earned, and paid media.

I do: passionately spend time with creators, talents, developers, and users. Content is connection. It starts with conversations, it ends with engaged audiences.

I combine content strategy and content operations expertise into one profile.

Specialties
CONTENT
STRATEGY
  • Audience research
  • Content audit
  • Gap analysis
  • Key messaging
  • Editorial guidelines
  • Channel strategy
  • Measurement framework
  • Media types and formats
    CONTENT
    OPERATIONS
    • Newsroom setup
    • Organisation alignment
    • Editorial workflows
    • Content management
    • Content modeling
    • Channel management
    • Product Ownership
    • AI-assisted content
    AUDIENCE
    DEVELOPMENT
    • Audience targeting
    • Editorial SEO
    • Social strategy
    • Paid outreach
    • Syndication and partnerships
    • Audience analytics
    • Newsletters
    • Retention tactics
    Highlights

    TEAMS MANAGED

    30 FTE & 100 FL

    YEARLY BUDGET

    7 MIO EUROS

    LEADERSHIP YEARS

    15

    Follow & Connect

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