That is what I do for a living and my why: I orchestrate digital content to serve customers, develop audiences, and build brands across their digital journeys. With quality media, relevant stories and responsibly designed products.

I am: a content strategist, a brand builder, an audience developer, a seasoned media executive that built and led teams. I have: hands-on experience with all media types and tools needed to convert ideas into actionable content. I do: happily eat the dog´s food – I write, create, edit and experiment; I passionately spend time with creators, stakeholders and users – I coach, I learn, I listen, I explain, I observe. Content is connection. It starts with conversations, it ends with engaged audiences.