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Media & Makers Technology & Tools

Axios HQ: transforming an editorial format into a new business.

It is not new that some publishers, after having invested in developing their own editorial platforms and adTech tools, have started a side business by licensing those solutions to other media…Continue readingAxios HQ: transforming an editorial format into a new business.

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Media & Makers Technology & Tools

Google News Showcase: what´s in it for publishers?

What publishers can expect from the new Google News Showcase and why they should embrace it (but also develop a publisher-led aggregator alternative). Continue readingGoogle News Showcase: what´s in it for publishers?

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Media & Makers Passions & publishing

Rebundling the unbundled.

Reporters left newsrooms to create their own newsletters. Now, their are joining peers to create newsletters bundles: are they recreating the newsrooms? Continue readingRebundling the unbundled.

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Media & Makers Technology & Tools

Thriving in a world without third-party cookies.

Let’s see the positive side of the death of third-party cookies: there is an opportunity to rebuild the ad-funded media. And a lot of work to be done. One thing is sure: we must rebuild the advertising-funded media with privacy-by-design principles at heart. In this world to be rebuilt, the first-party data will be the new currency.Continue readingThriving in a world without third-party cookies.

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Media & Makers

Beyond the buzzwords: the real streaming war is not what you expect.

Subscription fatigue or subscription stacking? The launch of new SVOD streaming services is not damaging the incumbent (not yet): Netflix added 8.76 million paid global subscribers in Q4 2019 –…Continue readingBeyond the buzzwords: the real streaming war is not what you expect.

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Content & messages Media & Makers

It´s a mobile-first world: Quibi, the video changemaker.

Quibi stands for “quick bites”. It is a subscription-based mobile video app to be launched in April 2020 in the United States and later worldwide. Quibi is the creation of Jeffrey Katzenberg, the former chairman of Walt Disney, and Meg Whitman, the former CEO of Hewlett Packard.Continue readingIt´s a mobile-first world: Quibi, the video changemaker.

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Media & Makers

European media radar 2020: Europe and the streaming war.

Bye-bye, Pay-Tv. Welcome to the age of SVOD. In 2019, we saw happening what was difficult to predict until a few years ago: SVOD is undermining pay-TV to become the…Continue readingEuropean media radar 2020: Europe and the streaming war.

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Media & Makers

European media radar 2020: mobile news aggregators.

I expect that in 2020 the news publishers develop a broader audience development strategy and -while working on their paywalls and subscription mechanics- they also take time to cooperate in developing a real, publisher-led, pan-European, alternative to Google news.Continue readingEuropean media radar 2020: mobile news aggregators.

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Media & Makers

European media radar 2020: podcasting, or the dawn of a new audio web.

🎙️ For a long time, I used to underestimate podcasting. We live in times of content overabundance and limited attention span. I wondered how podcasts could compete to attract and…Continue readingEuropean media radar 2020: podcasting, or the dawn of a new audio web.

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Media & Makers

By the numbers: SVOD, OTT, STREAMING.

A collection of key data and charts related to 2019-2020 and updated as soon as new charts are available. Continue readingBy the numbers: SVOD, OTT, STREAMING.

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Media & Makers

The Guardian says: there is life beyond paywalls.

The Guardian is the best and one of the few examples of quality news media that have committed not to build any paywalls.When breaking down the Guardian model to discover its “secret sauce”, you see that a strong editorial mission and a genuine strive to engage their readers can be more successful than technological solutions. And this is something that also smaller publishers can achieve if they believe in what they do.Continue readingThe Guardian says: there is life beyond paywalls.

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Content & messages Media & Makers

2019 The state of podcasting in reports.

The most recent 2019 researches and reports on Podcasting, covering both the North American market and, with less extent, Europe. Continue reading2019 The state of podcasting in reports.

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Media & Makers

Aggregate or die: why aggregating news on mobile must be a publisher priority.

As the news reading is becoming a mobile-first experience, news aggregator apps are not only here to stay, but they will thrive.

They will become a major driver to transform readers habits and attitudes toward news. It is time to develop a true publisher-led, European alternative to the tech-led made-in-Usa/Asia apps on the market and to develop our path to a Spotify for news, or for a to-be-invented-from-scratch new model.Continue readingAggregate or die: why aggregating news on mobile must be a publisher priority.

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Media & Makers

📧 Newsletters: the new golden age of an old product.

Disruptive innovations? Exponential technologies? In media and publishing, some of the best new things are born from evolutions 🐢, not revolutions ✊. Continue reading📧 Newsletters: the new golden age of an old product.