🗒️ A seasoned digital media leader with proven experience strategizing and developing content at an international/global scale.
🗒️ Background in the news media and publishing, transitioned later to leadership roles at the intersection between communications and brand building.
🗒️ I worked both on the product side and the editorial side of content: ○ I developed successful digital news products (Mediaset), ○ led the digital transformation of traditional publishers (De Agostini), ○ managed and grew global media outlets (Red Bull Media House), ○ run the global activation of disruptive projects (Red Bull Stratos) ○ supported the growth of B2B publishers (Industry Dive) ○ developed and optimised content, communications and messaging for corporates and startups, investors and founders (HeidelbergCement, Foundamental) ○ laid the foundation for rebranding corporates and institutions by developing strategic messaging and playbooks.
🗒️ From strategy to execution, I orchestrate stories and messages to serve customers, develop audiences, build brands across owned, earned and paid media.
🗒️ Holistic by nature, I cover both the editorial and the technical side of content: I write, develop concepts and briefs, storyboards and wireframes. I comfortably tackle document, photo editing and web design. I hae hands-on experience with html/xml/bootstrap, tech and editorial SEO, audience & content analytics, and all major CMS, DAM, CX solutions.
🗒️ Used to work in plurilingual environments, matrix organizations and handling C-Level stakeholders with a serious, respectful but also sympathetic style.
🗒️ Newsroom management: I have built and coordinated midsize to large teams with 30+ FTE, including writers, reporters, editors, videographers, art directors, web analysts and content managers.
Education and training
M.Sc. Business Administration
Management of technology and innovation, 110/110
Università Commerciale Bocconi, Milano & WU Wien, Vienna
Scrum Agile Product Owner
Scrum Alliance, Vienna
Hasso Plattner Institut
Leadeship Program 2017
IE Instituto de Empresa, Madrid and IBC, Kolding, Denmark
Life-long learning: 2022
LEARN Information Design & Dataviz
UPSKILL Adobe Creative Suite & alia
UPSKILL Data and analytics