Profile overview

🗒️ A seasoned digital media leader with proven experience strategizing and developing content at an international/global scale.

🗒️ Background in the news media and publishing, transitioned later to leadership roles at the intersection between communications and brand building.

🗒️ I worked both on the product side and the editorial side of content: ○ I developed successful digital news products (Mediaset), ○ led the digital transformation of traditional publishers (De Agostini), ○ managed and grew global media outlets (Red Bull Media House), ○ run the global activation of disruptive projects (Red Bull Stratos) ○ supported the growth of B2B publishers (Industry Dive) ○ developed and optimised content, communications and messaging for corporates and startups, investors and founders (HeidelbergCement, Foundamental) ○ laid the foundation for rebranding corporates and institutions by developing strategic messaging and playbooks.

🗒️ From strategy to execution, I orchestrate stories and messages to serve customers, develop audiences, build brands across owned, earned and paid media.

🗒️ Holistic by nature, I cover both the editorial and the technical side of content: I write, develop concepts and briefs, storyboards and wireframes. I comfortably tackle document, photo editing and web design. I hae hands-on experience with html/xml/bootstrap, tech and editorial SEO, audience & content analytics, and all major CMS, DAM, CX solutions.

🗒️  Used to work in plurilingual environments, matrix organizations and handling C-Level stakeholders with a serious, respectful but also sympathetic style.

🗒️  Newsroom management: I have built and coordinated midsize to large teams with 30+ FTE, including writers, reporters, editors, videographers, art directors, web analysts and content managers.

Education and training

M.Sc. Business Administration
Management of technology and innovation, 110/110

Università Commerciale Bocconi, Milano & WU Wien, Vienna

Scrum Agile Product Owner
Certified 2014

Scrum Alliance, Vienna

Design Thinking
Practitioner 2016

Hasso Plattner Institut

Business Innovation
Leadeship Program

IE Instituto de Empresa, Madrid and IBC, Kolding, Denmark

Life-long learning: 2022
and ongoing

LEARN Information Design & Dataviz
UPSKILL Adobe Creative Suite & alia
UPSKILL Data and analytics