Specialties

Content
strategy

Content audit ● Audience research ● Brand building content ● Across-the-Funnel content ● Customer comminucations ● Inbound and SEO-optimised content ● Owned media ● Social media ● Paid content distribution. ● Format development and content editing ● Strategic messaging and copywriting

Content
operations

Newsroom development for both media outlets and brands, B2C and B2B ● Job demands assessement and recruiting ● Editorial and content marketing workflows ● Supporting technology and tools: calendars, planning, content and asset management, analytics. ● Content calendar development and maintenance.

Audience
dev

Audience/customet research, analytics and personas ● SEO and SEM ● Media partnerships and syndication agreements ● Paid promotion and offline ● Optimisation, conversion and retetion tactics.

Analytics
& data

All major web analytics tools, including backend management and setup (Super-User and Product Owner profile): Webtrekk, GA, Matomo, Hotjar etc. ● Audience-relevant OKR and KPI setting based on business goals ● Experience with dashboards and advance analytics (understand the basics of data science applied to audience analytics).

Research
Needfinding

Comfortable with traditional market research methods, used to commission primary research ● Design Thinking needfinding methods ● Online research with focus on search analytics ● Survey development and management. ● What´s more, innate curiosity for the evolution of society, trends and customs.

Talent
mngt

Hire, coach and coordinate remote, distributed teams and onsite ● Performance management ● Experience coordinating freelancers and external creators ● Job design and task development ● Agile scrum methods applied to content and communication teams ● Experience working with online collaboration tools and wikis: Atalassiam, Slack etc.

Contracts
and rights

International rights management ● Commissioning and licensing contracts ● Oversee legal aspects.

Product
mngt

Digital media outlets ● Content management systems ● Content calendars and planning tools (standard and custom) ● Digital asset management and Brand portals (e.g. Frontify, Bynder, Adobe) ● Certified Product Owner, in the last years I have been mostly worked as a business owner, cooperating with the product management side (while speaking the same language).

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